We’re athlete coaches - we believe that a training certification is only part of the coaching equation. We bring our own training and racing experience into the conversation to round out technical, anecdotal, and personalized coaching expertise.

Coach Tim and John are both full-time non-fitness industry professionals with an absolute and (almost) all-consuming passion for endurance sports. If we could be full time athletes, trust us…we would jump at the chance!

Coach Tim is a Controls Project Engineer for an MHE Firm in Grand Rapids, MI., leading new greenfield Amazon Distribution Center construction. While not helping to deliver that trademark Amazon Smile to your doorstep, Tim trains for his own Ultra marathon goals with a side of adventure cycling and racing. Formerly a full-time cyclist, Tim found a new outlet and skill in running in late 2023. With just a year of running under his belt, Tim successfully completed his first ever running race, a 50K ultra in Traverse City, MI. With eyes on a few 50 mile events, who knows what’s next? 2027 Cocodona 250?

Coach John is a joint partner in his elder law firm based out of Marquette, MI. with wide reaching client base across all of the Upper Peninsula of Michigan. With multiple locations to service client needs, John keeps pretty busy. What does he do when he’s not busy working you ask? How about training for multiple cross-discipline cycling events including winter fat-tire, long and short distance gravel cycling, race and non-race bikepacking, XC mountain biking, and sometimes a side of a casual 50k ultra marathoning. With lofty goals ahead, like circumnavigating the UP by bike, or the famed Tour Divide Route in the western US, John not only showcases what the benefits of training are, but how important discipline and consistency can be.